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privacy policy



This Privacy Policy (“Privacy Policy”) describes how VOF JACKFROST (“The Old Beech”, “”, “we”, “our”, or “us”) collects, uses, and shares your Personal Information, as well as an explanation of the data rights you may have in that Personal Information. This Privacy Policy applies to all visitors and users (collectively, “Users”, “you”, or “your”) of our Website ( including any of its subdomains, the “Website”), and related services (collectively, the “Services”). This Privacy Policy is not intended to override the terms of any contract you have with us, nor any rights you may have under other applicable data privacy laws.

Prior to accessing or using our Services, please read this policy and make sure you fully understand our practices in relation to your Personal Information. If you have read and fully understand this Privacy Policy, and remain opposed to our practices, you must immediately leave our Website and discontinue use of any related Service. If you have any questions or concerns regarding this policy, please contact us.


1. What ‘Personal Information’ do we collect?

“Personal Information”, information relating to an identified or identifiable natural person. We collect Personal Information you provide us, from your use of our Website, our Services, and from other sources. Here are the types of Personal Information we collect about you:


1.1. Information you provide us: When you make a purchase or booking on our Website or other related Services, and/or when you contact us directly by any communication channel (e.g., the contact form on our Website, email, telephone), you may provide us Personal Information, such as name, email address, phone number, payment information (for Users making or having made a purchase or booking), information you include in your communications with us, and Personal Information contained in scanned identification documents (such as an ID card, driver’s license, passport, or official company registration documents).


1.2. Information we collect when you use our Website. When you visit, download from, and/or use our Website, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heat maps and scrolls, non-identifying Personal Information regarding the Visitor’s or User’s device type, language, referring/exit pages, date/time stamps, location, etc.


1.3. Information we collect from other sources. We may receive Personal Information about you from third-party sources, such as:


  • Security providers, fraud detection and prevention providers, to help us screen out users associated with fraud.


  • Social media platforms. When you interact, use social media links on our Website, or visit our social media pages, we may receive Personal Information from that service. (e.g., your username, basic profile information)


  • Advertising and marketing partners, for the management of and measuring our advertisement campaigns.


2. Why do we collect such ‘Personal Information’?


2.1. We use your Personal Information for the following purposes:

  • To provide and operate our Website and Services.

  • To improve our Website and Services, based on Users’ common or personal preferences, experiences and difficulties.

  • To provide our Users with customer support.

  • To be able to contact our Users with general or personal service-related notices and/or promotional messages.


  • To analyse our performance and marketing activities.


  • To provide you with professional support, only upon your request.


  • To enhance our data security and fraud prevention capabilities.


  • To comply with any applicable laws and regulations.



2.2. We use your Personal Information for the purposes set out above where:

  • Our use of your Personal Information is necessary to perform a contract or to take steps to enter into a contract with you. (e.g. to complete a booking of a room at our Bed & Breakfast, to provide you with our customer support)

  • Our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have.

  • Our use of your Personal Information is necessary to support legitimate interests and business purposes (for example, improving our services, providing users with information about our services), provided it is conducted in a way that respects your privacy rights.


3. How do we share your ‘Personal Information’?

We may share your Personal Information with service providers and others, in the following manners and instances:

3.1. Third Party Service Providers: VOF JACKFROST has partnered with several service providers, whose services and solutions complement, facilitate, and enhance our own. These include hosting services, communications, data and cyber security services, billing and payment processing services, domain name registrars, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, marketing services, and our legal and financial advisers (collectively, “Third Party Service Provider(s)”).

VOF JACKFROST may share the following categories of Personal Information with Third Party Service Providers for a business purpose:


  • Identifiers (including name, alias, postal address, email address) payment information, contact information.

  • Commercial Personal Information, for example Personal Information regarding services purchased, obtained, or considered.

3.2. Law Enforcement, Legal Requests and Duties: VOF JACKFROST may disclose or otherwise allow access to any categories of your Personal Information described in this Privacy Policy pursuant to a legal request, such as legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you.

3.3. Protecting Rights and Safety: VOF JACKFROST may share any categories of your Personal Information described in this Privacy Policy if we believe in good faith that this will help protect the rights, property or personal safety of ourselves, any of our Users, or any member of the general public, with or without notice to you.

3.4. In connection with a change in corporate control: In addition, should VOF JACKFROST or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event.

3.5. Upon Your Further Direction: We may provide your Personal Information to Third Party Service upon your own request, like for example booking a taxi service or making a restaurant reservation.

Social Media Features: On our Website and in emails, you may find links to our social media pages, as well as other social media features. These links and features are hosted by Third Party Services. By interacting with them you are interacting with a Third Party Service. (Social Media Platform)

VOF JACKFROST does not control and is not responsible for the actions or policies of any Third Party Service, and your use of any Third Party Service is at your own risk. We encourage you to review any privacy policy accompanying a Third Party Service and ask such Third Party Service for any clarifications you may need before deciding to use their services.

4. Where do we store your ‘Personal Information’?

4.1. Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. More information can be found in the’s Privacy Policy and website.

4.2. The payment gateway used on our website and in emails is Stripe. Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. More information can be found in the Stripe’s Privacy Policy and website.

4.3. Our email services are provided to us by Namecheap Private Email and functions through Gmail by Google. More information can be found in Namecheap’s Privacy Policy and website, as well as Google’s Privacy Policy and website.

4.4. Personal Information used in communications (e.g. name, email address, invoice details) can also be stored on computers in our local network at our business address. This information is protected by multiple firewalls and the computers are kept secure with anti-malware and anti-virus software. Important payment information is never stored here.


5. Cookies

We and our Third Party Service Providers use cookies and other similar technologies (“Cookies”) in  order for us to provide our Service and ensure that it performs properly, to analyse our performance and marketing activities, and to personalise your experience.

The cookies, that we use, are downloaded on to your computer by our website host, More information can be found in their cookie policy, here.

Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

6. Communications

6.1. Promotional messages

We may use your Personal Information to send you promotional content and messages by e-mail, and similar forms of communication. This is only done with your consent and you can withdraw your consent at any time, and such withdrawal will take affect from thereon.

If you do not wish to receive such promotional messages or calls, you may notify us at any time or follow the “unsubscribe” instructions contained in the promotional communications you receive.

6.2. Service and billing messages

We may also contact you with important information regarding our Services, or your use thereof. For example, we may email you regarding a reservation you made; send you reminder about a payment; or confirm a booking.

It is important that you are always able to receive such messages. For this reason, you are not be able to opt-out of receiving such Service and Billing Messages unless you are no longer a customer of our Services.


7. Your rights

We believe that it is imperative that all of our Users have control over their Personal Information. Therefore, depending on the way you use our Services, you may have the right to request access to, receive a copy of, update, amend or delete, restrict, or object to certain uses of your Personal Information (for example, for direct marketing purposes). Further, when we rely on your consent for processing of your Personal Information (for instance, for direct marketing) you can withdraw your consent at any time, and such withdrawal will take affect from thereon.

We will not charge you more if you exercise any of these rights and will continue to provide you with the same level of service.

You can exercise your rights by sending your request to, mailing it to The Old Beech, Van Putlei 22, 2018 Antwerp, Belgium, or contacting us by phone: +32 (0)469 12 48 28. When we receive your right request, we may take steps to verify your identity before complying with the request to protect your privacy and security.​

You have the right to file a complaint with your local supervisory authority for data protection (but we still recommend that you contact us first).​


8. Data retention

We may retain your Personal Information for as long as you are using any of our Services and/or are in a contract with us or have been in a contract with us.

We may continue to retain your Personal Information even after the period stated above, as reasonably necessary to comply with our legal obligations, to resolve disputes regarding our Users, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests.

More information about data retention can be found in the privacy policy of our website host,, and the privacy policy of our payment gateway provider, Stripe.


9. Security

For more information about the security of data collected through our website or payment gateway, you can look at the privacy policy of our website host,, and the privacy policy of our payment gateway provider, Stripe. Additional to this, all of our accounts related to our website, email, or other communication are very well protected with passwords and 2-step verification. Our own computer systems are protected with anti-malware and multiple firewalls.


10. Third-party websites

Our Services may contain links to other websites or services. We are not responsible for such websites’ or services’ privacy practices. We encourage you to be aware when you leave our Services and to read the privacy statements of each and every website and service you visit before providing your Personal Information. This Privacy Policy does not apply to such linked third-party websites and services


11. Updates

We may update this Privacy Policy as required by applicable law, and to reflect changes to our Personal Information collection, usage and storage practices. We encourage you to periodically review this page for the latest Information on our privacy practices. Unless stated otherwise, our most current Privacy Policy applies to all information that we have about you, with respect to our Website, Social Media Pages, and Email Communication.

This Privacy Policy was written in English and may be translated into other languages for your convenience. If a translated (non-English) version of this Privacy Policy conflicts in any way with its English version, the provisions of the English version shall prevail.


12. Contact us

If you have any questions or complaints about this Privacy Policy or wish to exercise any of your rights regarding your Personal Information you can contact us. We will attempt to resolve any complaints regarding the use of your Personal Information in accordance with this Privacy Policy.




Van Putlei 22



VAT: BE 0672 409 938




Phone: +32 (0)469 12 48 28


If you have a complaint about us regarding the processing of your Personal Information, you can contact or

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