1. What ‘Personal Information’ do we collect?
“Personal Information”, information relating to an identified or identifiable natural person. We collect Personal Information you provide us, from your use of our Website, our Services, and from other sources. Here are the types of Personal Information we collect about you:
1.1. Information you provide us: When you make a purchase or booking on our Website or other related Services, and/or when you contact us directly by any communication channel (e.g., the contact form on our Website, email, telephone), you may provide us Personal Information, such as name, email address, phone number, payment information (for Users making or having made a purchase or booking), information you include in your communications with us, and Personal Information contained in scanned identification documents (such as an ID card, driver’s license, passport, or official company registration documents).
1.2. Information we collect when you use our Website. When you visit, download from, and/or use our Website, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heat maps and scrolls, non-identifying Personal Information regarding the Visitor’s or User’s device type, language, referring/exit pages, date/time stamps, location, etc.
1.3. Information we collect from other sources. We may receive Personal Information about you from third-party sources, such as:
Security providers, fraud detection and prevention providers, to help us screen out users associated with fraud.
Social media platforms. When you interact, use social media links on our Website, or visit our social media pages, we may receive Personal Information from that service. (e.g., your username, basic profile information)
Advertising and marketing partners, for the management of and measuring our advertisement campaigns.
2. Why do we collect such ‘Personal Information’?
2.1. We use your Personal Information for the following purposes:
To provide and operate our Website and Services.
To improve our Website and Services, based on Users’ common or personal preferences, experiences and difficulties.
To provide our Users with customer support.
To be able to contact our Users with general or personal service-related notices and/or promotional messages.
To analyse our performance and marketing activities.
To provide you with professional support, only upon your request.
To enhance our data security and fraud prevention capabilities.
To comply with any applicable laws and regulations.
2.2. We use your Personal Information for the purposes set out above where:
Our use of your Personal Information is necessary to perform a contract or to take steps to enter into a contract with you. (e.g. to complete a booking of a room at our Bed & Breakfast, to provide you with our customer support)
Our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have.
Our use of your Personal Information is necessary to support legitimate interests and business purposes (for example, improving our services, providing users with information about our services), provided it is conducted in a way that respects your privacy rights.
3. How do we share your ‘Personal Information’?
We may share your Personal Information with service providers and others, in the following manners and instances:
3.1. Third Party Service Providers: VOF JACKFROST has partnered with several service providers, whose services and solutions complement, facilitate, and enhance our own. These include hosting services, communications, data and cyber security services, billing and payment processing services, domain name registrars, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, marketing services, and our legal and financial advisers (collectively, “Third Party Service Provider(s)”).
VOF JACKFROST may share the following categories of Personal Information with Third Party Service Providers for a business purpose:
Identifiers (including name, alias, postal address, email address) payment information, contact information.
Commercial Personal Information, for example Personal Information regarding services purchased, obtained, or considered.
3.4. In connection with a change in corporate control: In addition, should VOF JACKFROST or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event.
3.5. Upon Your Further Direction: We may provide your Personal Information to Third Party Service upon your own request, like for example booking a taxi service or making a restaurant reservation.
Social Media Features: On our Website and in emails, you may find links to our social media pages, as well as other social media features. These links and features are hosted by Third Party Services. By interacting with them you are interacting with a Third Party Service. (Social Media Platform)
4. Where do we store your ‘Personal Information’?
4.4. Personal Information used in communications (e.g. name, email address, invoice details) can also be stored on computers in our local network at our business address. This information is protected by multiple firewalls and the computers are kept secure with anti-malware and anti-virus software. Important payment information is never stored here.
Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.
6.1. Promotional messages
We may use your Personal Information to send you promotional content and messages by e-mail, and similar forms of communication. This is only done with your consent and you can withdraw your consent at any time, and such withdrawal will take affect from thereon.
If you do not wish to receive such promotional messages or calls, you may notify us at any time or follow the “unsubscribe” instructions contained in the promotional communications you receive.
6.2. Service and billing messages
We may also contact you with important information regarding our Services, or your use thereof. For example, we may email you regarding a reservation you made; send you reminder about a payment; or confirm a booking.
It is important that you are always able to receive such messages. For this reason, you are not be able to opt-out of receiving such Service and Billing Messages unless you are no longer a customer of our Services.
7. Your rights
We believe that it is imperative that all of our Users have control over their Personal Information. Therefore, depending on the way you use our Services, you may have the right to request access to, receive a copy of, update, amend or delete, restrict, or object to certain uses of your Personal Information (for example, for direct marketing purposes). Further, when we rely on your consent for processing of your Personal Information (for instance, for direct marketing) you can withdraw your consent at any time, and such withdrawal will take affect from thereon.
We will not charge you more if you exercise any of these rights and will continue to provide you with the same level of service.
You can exercise your rights by sending your request to firstname.lastname@example.org, mailing it to The Old Beech, Van Putlei 22, 2018 Antwerp, Belgium, or contacting us by phone: +32 (0)469 12 48 28. When we receive your right request, we may take steps to verify your identity before complying with the request to protect your privacy and security.
You have the right to file a complaint with your local supervisory authority for data protection (but we still recommend that you contact us first).
8. Data retention
We may retain your Personal Information for as long as you are using any of our Services and/or are in a contract with us or have been in a contract with us.
We may continue to retain your Personal Information even after the period stated above, as reasonably necessary to comply with our legal obligations, to resolve disputes regarding our Users, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests.
10. Third-party websites
12. Contact us
VOF JACKFROST (THE OLD BEECH)
Van Putlei 22
VAT: BE 0672 409 938
Phone: +32 (0)469 12 48 28
If you have a complaint about us regarding the processing of your Personal Information, you can contact gegevensbeschermingsautoriteit.be or edps.europa.eu.